Our results speak for themselves

Case Studies

Real Challenges, Real Performance Growth. We help global clients realize growth by putting their data and our experience at the center of each solution.

Business Transformation

$3.5B Global Retail Beauty Brand Restructure & Org Design

Situation & Opportunity

Global Retailer was looking to take decentralized marketing and strategy teams and centralize into one marketing team to support global org. Needed to support over 2,000 retail stores and redefine media and marketing plans.

Data Matters Role

Data Matters advised the CEO and CMO on organizational design, marketing team structure and how to create one unified team. Also made media and competitive recommendations for performance.

Outcomes

20% KPI growth

Marketing team produced over 20% more output with one connected process. Store Growth exceeded comp set by over 15%.

Marketing Growth Strategy

$4B Global Consumer Products Company Growth Strategy

Situation & Opportunity

The consumer products company needed a marketing strategy to grow in retail and direct channels as the third- or fourth-largest competitor in the category. It needed to focus on profitable growth amid market-share losses and competitive reactions to its product launch strategies.

Data Matters Role

Analyzed a six-part plan covering product strategy, media spend, marketing strategy, data and technology stack, site experience, and audience plan. Made recommendations to the CEO and board on delivering an efficient growth plan to increase market share.

Outcomes

15% sales growth

The company implemented Data Matters’ strategy and saw a 15% increase in product sales online and in stores within four months of launch. It moved into a solid third-place position in the market, with a plan to reach second place within a year.

Audience and Media Strategy

Audience, Media & Product Growth Plan

Situation & Opportunity

The Consumer Direct brand needed to completely redefine its audiences to align with its new product strategy and categories. Sales were down 20% year over year, and market-share losses increased because of audience and media misalignment.

Data Matters Role

Our team reviewed the entire consumer database, audience strategy, and media performance to create a unified strategy from the company’s owned data. We connected internal data sources and developed a plan to support the CEO with product-line improvements and audience-targeting changes.

Outcomes

150% improvement

Redefined the audience strategy to align products onsite and across advertising, driving tremendous performance growth. Audience KPI performance improved by 150%, and sales grew by 10%.

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Are you ready to realize significant growth?

Our Experienced Consultants will utilize our skills, benchmarking and your data to generate major growth opportunities.  We are actual operators, not just consultants.

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